Electricity is one of the most powerful inventions in human history. It transformed every aspect of society, from communication and transportation to industry and entertainment. It also enabled the creation of new technologies that revolutionised the world of finance, such as telegraphs, stock tickers, calculators, and computers. Today, we are witnessing a similar transformation with the advent of artificial intelligence (AI), especially generative AI, which can create new features that were previously unimaginable. Generative AI is making an impact at Man AHL, from data augmentation and feature engineering to data extraction and portfolio construction